The Source team had been gearing up for this event since last year (this was our 7th year on the case!), making sure that when the time came everything would run smoothly for our client, Pick n Pay. The Cycle Tour Expo is the main activation for Source. This year, as usual, the Source team arrived early at the Good Hope Centre and left well after all the cyclists and families had registered, shopped, eaten, and left. During this time we cooked up a storm to make sure that the food stands at the Expo were stocked and the guests left well fed!
Thanks to Source, we kept the hunger at bay.
As the food sponsor, Pick n Pay’s stands were required to run smoothly and safely. As Pick n Pay’s consultants, Source was tasked with ensuring that their stands were well supplied and that food safety standards were tight and meticulous. Our seven-year relationship with the Cycle Tour Expo highlighted our consistency in delivering the highest standards of food consulting and safety.
Source organised all aspects of the food—from liaising with the suppliers, to working on the stand design and sourcing equipment. We were also responsible for ordering and planning to ensure minimal waste. With 40 000 people to cater for, such an undertaking is a challenge. Nonetheless, Source was up to the challenge.
This year, more than a ton of lasagna was ordered and sold – our waste was minimal, and the remainder was given to charity.
Kids enjoy a tasty snack prepared by Source.
Apart from the Expo, we also served food at the Tricycle and Junior Tour on Saturday. This took place on a field in Kenilworth where all of the little cyclists could come and compete for their own medals. Pick n Pay had a café selling food to the hungry riders and parents. Having an event on a field always presents some challenges (think about power and water!) but with numerous outdoor events under our belt we were more than prepared for this one.
Outdoor event? No problem for us at all.
On race day, whilst most of Cape Town was fast asleep (even the cyclists) the Source team could be found at the race start setting up a VIP breakfast on the bridge above the start line. Unfortunately this year, the Cape Doctor showed up, and “Breakfast on the Bridge” became “Breakfast in the My City Bus Stop”.
Nevertheless, this did not deter the race VIPs, members of the City council, PnP cycling team and the Velokhaya Life Cycling Academy team, from arriving bright and early to enjoy the breakfast that Source had prepared for them. The week leading up to the Cycle Tour was frenetic, but it is something that we look forward to every year. It’s fast-paced and requires us to balance and coordinate our expertise, but the teamwork from everyone on site is infectious. We build a strong team every year and the end of the Cycle Tour always comes with some nostalgia. The satisfaction of pulling off a successful event assures us that we are the best at what we do… (and a happy client is testament to that).