We are the only food agency that focuses on creating bespoke activations to promote brands through food. Cooking videos, chef demonstrations, hands on cooking classes and food experiences are our specialty.  We work with our clients from concept to conclusion, and are all about creating unique experiences that encourage sharing and promotion through digital media.


Source Food is a creative food agency with a sterling track record of strategic project management and experiential marketing in the food and hospitality industry. At Source Food we pride ourselves on providing our clients with captivating, creative and innovative food concepts. Our memorable food-related experiences seamlessly connect brands with their clients through a turnkey catering solution for all marketing or operational needs. We are based in the beautiful City of Cape Town, but we love to work on a national basis, especially Johannesburg and Durban

In 2005, we started out as an agency for the recruitment of private chefs and general hospitality staff for the local industry. Since then, we naturally evolved into a unique food consultancy business, focusing on using food as a vehicle to promote the brands of our clients.


Source has followed a steady growth plan with our strongest focus being helping clients achieve sales of their product or brand through the medium of food, in any way possible. Source is an agency that put the happiness of our client first. We will develop strategies, plan events, and even stand on our heads if we need to, in order to achieve this.

The aim of our team’s creative approach to food, is to create innovative marketing ideas through successful events that open new promotional doors, markets or greater brand visibility for our clients. We take the time to ensure that we fully understand our clients’ needs and objectives and also the food logistics involved in creating the finest event possible. We make it easy for our clients by providing a turnkey solution using our close associations within the industry. The image of our clients’ brand can be enhanced through big events where catering plays a dominant role, by creating the perfect atmosphere which ensures an event is talked about long after it is over.

We strive to fully understand our clients’ needs and objectives and also the food logistics concerned.

These are the core values that we proudly share with our clients. It is this understanding of the importance of how a business should be conducted that has allowed us to form strong and trusting relationships with contacts within the industry, among ourselves and with our clients.


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