Distell | Masterchef simulation

Distell asked Source to create a replica of the MasterChef kitchen for a private event. We designed a kitchen with fully-equipped participant workstations and arranged for MasterChef judge, Chef Pete Goffe–Wood to lead the class.

Source supplied all the food, equipment, staff and project managed operations on the day. We ensured that all Chef Goffe-Wood had to do was arrive, give the amazing demonstration and leave once the class was done, while we took care of the rest.

Source managed this bespoke brand activation from concept to completion, enabling the client to mingle with their guests and enjoy the occasion.

Distell | collison’s cosmo experience

Source created an interactive brand activation for Collison’s White Gold Brandy at the SA Brandy Festival.

The Collison’s Cocktail and Canapé Theatre saw Cosmopolitan’s hottest bartender and Source‘s talented chef guide the guests through a brandy and food pairing. At this tailored brand experience, guests made their own canapés and cocktails, which they were of course able to enjoy throughout the show.

Dstv Hotstuff

Dstv hosted 4 events (2 breakfasts and 2 lunches) for the media, themed ‘Hotstuff’.  We created some fun, themed branding including menu cards, toppers with quirky lines, table confetti and straw tags to accompany our colourful brunch and lunch canapés.

Pick n Pay | Taste Of Cape Town

With Newlands cricket pitch as the setting the Source team had the exciting task of catering for the WeChat cricket box. Upmarket street food as the brief the Source team had to get creative, slow cooked balsamic honey pulled pork slider with pickled red cabage and coriander, roasted oats and almond crumbed Elgin chicken strips with sweet corn and savoy cabbage slaw was just a taste of what we had to offer. The Source team were also responsible for all the hiring of cutlery and crockery.

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Galbani | Chef’s Theatre

To showcase the launch of a new range of upmarket Italian cheese lines, Parmalat via agency used Source Food to conceptualise an Italian feast with cooking demo’s by an Italian chef using the new lines. We showcased a fresh mozzarella and mascarpone in three dishes which were prepared by a chef on the stand. A learning experience plus a tasting and brand engagement strategy gave this event the edge. We created take home value in the form of branded recipe cards of the recipes used as well as product to allow guests to recreate at home. Keep viewing our experiential food marketing portfolio.

Dstv Delicious

DStv Delicious is a fab food and music festival held in JHB on an annual basis. 2014 was our second year creating a spectacle for DStv subscribers to watch a hands-on fast paced cooking show at the festival.This year we worked with The Food Network to create an exciting interactive cooking theatre where Food Network celeb chefs, Sibu Mtongana and Jenny Morris showed off some of their favourite dishes to a cheering foodie crowd. Our job was to create a demo kitchen, designed by our clients, manage the stand build with our trusted stand designers, and handle all food logistics on-site pre and during the event.Source also catered for a VIP champagne breakfast on the day of the event.

SA potato board | Potato love bites

Potatoes SA briefed Source to formulate ideas to create ‘Potato Love Bites’ showcasing three variants of potatoes best showing off their properties, mash & bake; chip and boil & roast . We had a lot of fun playing around with loads of delicious recipes which best highlighted the capabilities of each potato style. We made 7000 canapés for the event over 3 days, and the potato adoring public ate every last Love Bite!

Source was not only responsible for the concept, preparation of all food and potato props for the stand, but staffing and on-site logistics, as well as ensuring that the stand was run professionally, all food was safe and served at its optimum, and there was strong customer engagement by the promoters on the stand.

Pick n Pay | Shopping Mall Chef Demonstrations

Wet demo’s and chef demonstrations inside shopping malls, or retailers is a necessary part of product promotion, allowing shoppers to gain insight into how to prepare and use a product as well as getting them to taste it is a sure way to ensure a purchase. Source Food cooking teams have been placed in stores and malls nationwide to promote many different food products. We have designed a multitude of on-the-go chef demonstrations units to fit a clients requirements and budget.

Freshpak | Chef Demonstration

This bespoke brand activation saw Source’s Kirsty Rowett run an interactive demonstration workshop showcasing the product in progressive and exciting ways. Freshpak Rooibos iced teas were paired with delicious canapés and guests were invited to get creative by designing their own iced tea recipe.

Pick n Pay | World Emoji Day


We designed and printed these limited Emoji vouchers for Pick n Pay on World Emoji Day.  1000 of these were dropped into home deliveries to promote online shopping.

Robertson’s | Burger theatre

This innovative hands on cooking theatre was a hit with guests at the Taste of Cape Town and Taste of Jo’burg shows. We showcased well know local chefs Justin Bonello and others, showing guests how to cook the perfect burger using Robertsons spices to add flavor. Guests made three burgers / sliders each which were then grilled on the braai by our team of chefs. A very popular hands on class where guests learnt a lot, had a lot of fun and took home some great prizes.


Hammerlive | Santam Master Chocolatier

Not all of our clients are food brands, and these are the challenges we love the most. Our client on this event wanted to bring to life the mantra that attention to detail, craftsmanship and care is their approach to insurance. They requested we create an artisan chocolatier stand to showcase just how perfection can be achieved, and how this craftsmanship echoes the ethos of the brand.

Source was responsible for preparing a variety of artisan chocolate truffles on site at Sun City, 2100 in total over the 2 days!

Pick n Pay | Chef’s Theatre

The Taste Pick n Pay Chefs Theatre has been an integral part of all Taste shows since inception. This is a cool calm space for festival goers to enjoy a complimentary sparkling wine cocktail, a free Fresh Living magazine and watch the best local chefs create dishes especially for the shows. A demonstration on the hour of every show created some tight turnaround times in terms of show logistics, Source Food has a team of qualified chefs in each region (CPT; JHB; KZN) to satisfy all mise-en-place and procurement for the celebrity chefs. All stand logistics, recipe development, procurement; equipment sourcing; staffing and training is handled by Source as well as on show management of the entire theatre.