In food, a trend moves through five stages to filter through to the mainstream:
Upscale dining establishments / popular restaurants/ top chefs
Retail stores targeting culinary professionals and serious home-cooks
Consumer-oriented food magazines
Retail kitchen and home stores
Lifestyle publications such as Longevity
Starts to appear or becomes more present on grocery store shelves
We can simplify this into Mega Trend becomes Consumer Trend becomes Product trend- creates innovation opportunity
Below is an example of an Eating Trend in 2013:
“Something new and unusual; an innovation” “Not an everyday experience, an indulgence”
Food (and eating) has become focused on “occasions” rather than simply a daily ritual. Cooking and baking is done with great detail, attention and love. When we think novelty, we think innovation and indulgence which in turn makes us think of the following trends:
• Cake Pops
What’s not to love about little icing-coated balls of cake on a stick?
Portable? Check. Portion-controlled? Check. Cute? Frickin’ adorable!
• Home-made ice creams – The scoop
From rich and decadent full cream creations to light and icy sorbets and soy milk glace, it is everywhere!
Ice creams made at home have a sense of love and comfort, now add a handmade tuile cone and your guests will be in heaven!
Artisan marshmallows have been quietly gaining popularity, but now it seems that the secret on these gourmet confectioneries is out – flavours like cinnamon, espresso, chocolate-rosemary and mango
• Funky popcorn
This humble movie theatre treat is showing to be the next big thing!
With it being a healthier option than a bowl of crisps, popcorn is jazzed up to appeal to the masses.
Flavours like parmesan cheese, mozzarella & pesto, lemon pepper and salted caramel are among the favourites.
“Observing an occurrence, or series of occurrences or services that satisfies man’s basic need for food and drink in a new, different, innovative, inspirational or unusual way”
Quote taken from The Food People newsletter