Sprout | Cape Town | Source Food | Food & Beverage Consulting

NEW PRODUCT DEVELOPMENT – SPROUT

THE FOOD AND BEVERAGE BUSINESS ACCELERATOR

SPROUT CULTIVATES AND GROWS F&B BUSINESSES OF ALL SIZES

SPROUT by Source Food is a collaborative F&B business accelerator. Focusing on both F&B start-ups as well as existing businesses. SPROUT provides entrepreneurs and businesses alike, with the knowledge, skills and resources to take their product to market.

SPROUT is able to assist any business in any stage of their product development journey with in-depth knowledge in all phases of the development process. Whether you need assistance from the concept to completion or if you just need help transitioning into the industry, let Source Food be your one-stop shop for all NPD needs.

Research & Ideation

This phase is a very important step in the product development process to align ideas, manage expectations and forecast any potential set-backs.

Product line exploration
Trend assessments & forecasting
Price point analysis
Target market identification
USP mapping
Concept development
Ingredient sourcing & functionality
Optional add-ons include target survey compilation and analysis as well as hosting of focus groups

Sample Development

Our team of chef’s, food scientists and product development experts will create your product in our state of the art test kitchen until the desired product specifications are reached. This phase can also include:

Supplier sourcing & vetting
Product testing
Focus groups
Client tastings
Co-manufacturer sourcing
Nutritional analysis completed by a SANAS accredited laboratory
Shelf life analysis completed by a SANAS accredited laboratory

Brand Development &
Packaging Design

Establishing a brand through packaging is an extremely important aspect of the product development process as it forms the primary connection between your consumers and product. Source Food offers creative design solutions as well as legislative guidance on what can or cannot be used on the packaging for marketing. Services include:

Packaging sourcing
Packaging design
Logo development
Label legislative assessment
Brand guide including corporate identity (logo, font, colour palettes, business card, e-signature, letterhead etc.)