SHELL CAFE
Source Food is the chosen food consultancy partner for Shell South Africa, playing a key role in the local implementation of Shell Café, a global foodservice initiative within the Shell group. Our team was responsible for adapting and executing the concept for the South African market, ensuring the offering was both commercially viable and operationally scalable across multiple forecourt locations.
Source Food led the development of the full food and beverage programme, including menu development, recipe writing, product testing, and the standardisation of all food items to ensure consistent execution across sites. We also oversaw the sourcing of suppliers and designed the food packaging system to support the operational requirements of a high-volume forecourt environment.
Our scope extended beyond menu development to include coffee consumables management, food merchandising planograms, stills photography, and the production of training videos and materials. Source Food conducted extensive multi-site staff training and was present at site launches to ensure correct implementation of the concept.
Over the course of a year, we implemented a structured rollout and auditing process to support the successful adoption of the Shell Café standards across South Africa. Source Food continues to play a role in maintaining these standards and supporting the ongoing development of the Shell Café food programme.