We create premium food content and marketing moments for brands, agencies, and luxury products. From social campaigns to recipe videos and influencer drops, we bring your product to life – beautifully and strategically.
We’re not just content creators – we’re food experts.
With chefs, food stylists, photographers, videographers, designers, and writers on our team, we translate flavour into visuals that sell, share, and stick. Whether you’re a brand or agency, we help you launch, refresh or elevate your food product campaigns through powerful, premium content.
In-house chefs, food scientists, food technologists, creatives, & consultants
Fully integrated – from concept to production to campaign
Trusted by leading brands in retail, QSR, hospitality, and CPG
Known for fast turnaround, premium execution, and innovation
PROFESSIONAL FOOD CONTENT PRODUCTION
Full-scale food photography and videos
In-house shoot studio for stills, videos and demos
RECIPE DEVELOPMENT & FOOD STYLING
Chef-developed and tested recipes
Targeted for your consumer, cooking method, and pack format
Modern, local, plant-based, family-style, or indulgent
SOCIAL MEDIA FOOD CAMPAIGNS
Brand-aligned visual content for Instagram, TikTok & Meta
Influencer-ready content creation
Short-form edits, reels, teaser shots
INFLUENCER DROPS & MEDIA KITS
Concept & execution of branded gift packs
Coordination with influencers & press
Premium packaging and unboxing design
WHY BRANDS CHOOSE US
- Trusted by leading food brands and agencies.
- Fully integrated – from concept to production to campaign.
- Obsessed with detail, styling, and brand alignment.
OUR WORK
BULL BRAND
Source Food has partnered with Bull Brand for over five years, developing a wide range of recipes that showcase the versatility of the product while aligning with the brand’s target LSM market. Our role includes conceptualising, testing, and writing recipes that are practical, accessible, and suitable for use across Bull Brand’s digital platforms.
The recipes are developed specifically for website content, social media campaigns, and brand activations, ensuring they resonate with the intended audience while highlighting the product in a creative and appealing way. In addition to recipe development, Source Food produces the full visual content for the campaigns, including professional food photography and short-form video content that brings the recipes and brand story to life across digital channels.
The Butcher’s Wife
Source Food works with both large-scale food brands and independent hospitality businesses, supporting them in elevating their food presentation and brand identity.
We partnered with The Butcher’s Wife to produce a professional food photography shoot for their restaurant menu. Working with our team of experienced food photographers and stylists, we captured the dishes in a way that reflected the restaurant’s personality while giving the menu a refreshed, contemporary look and feel. The result was a high-quality visual library that could be used across the menu, marketing materials, and digital platforms to better showcase the restaurant’s offering.
CrossFit
Source Food collaborated with the international fitness brand, CrossFit. We created over 240 custom recipes and videos that balance functional foods with inspired flavour combinations which aligned with CrossFit’s brand identity and ethos. These have been shared across the globe within the CrossFit community.
PnP Click ‘n Cook
Our skills in design, styling, photography and videography made us well-suited to develop this campaign driven strategy used to encourage the use of PnP DotCoZA as a grocery delivery site.
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Vodacom Cook with Siba
The international culinary extraordinaire, Siba Mtongana joined our very own Chef Jonathan to create an interactive cooking experience by recreating delicious dishes straight out of Siba’s cookbook.
Kenwood Lifestyle Shoot
Our experienced food stylists and photographers brought a personal element to the Kenwood brand.
Various partners
Our influencer boxes are specially curated to accentuate brand values and products which are sent to influencers nationally. This is a perfect marketing solution for launching a new product or advertising a brand.
Food Network
Launch for the Food Network cooking shows.
Full food production of an online cooking experience.
Creation, production design of food boxes which were sent to 50 media and influencers around the country.
On set culinary production.
Let’s Create Beautiful Content That Sells
From first shot to final post – we’re ready to take your food content to the next level.
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